Slide Panjva Takht Logo READ THE STORY

100 SIKHS

WHEN HAVE WE SUCCEEDED?
The Background

Recognise your origin

Panjva Takht are a Sikh-based organisation with strong values of tradition and spirituality. Their operation is digitally focused, comprised of a blogging platform and an online non-profit store. Their blogging platform is a hub to share faith-oriented, thought-provoking writings and insight; their non-profit store provides an opportunity to adopt the Khalsa lifestyle, with affordability and access-for-all at the heart of their agenda.

Panjva Takht came to VeenPool for a video.

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DATE:                     March 23, 2020



WRITERS:               Jaskaran Singh Kohli, Tom Walker

DIRECTOR:
             Ades Singh

PRODUCER:
            Jaskaran Singh Kohli

DATE

March 23, 2020


WRITERS      
Jaskaran Singh Kohli, Tom Walker


DIRECTOR

Ades Singh


PRODUCER

Jaskaran Singh Kohli

The Goal

“The real goal was to
showcase strength in unity”

This question was the ethos of what Panjva Takht wanted to showcase to users of their platform. They wanted the video to get inside the mind of an individual following the Khalsa lifestyle, giving honest, empathy-led insight for the viewer.

Picture of client on this project

Getting Started

We began with an ideas workshop with the client, lead producer and creative director. By promoting open discussion and blue skies thinking, ideas were thrown in thick and fast. The workshop inspired us all, with ideas on storytelling and the lead protagonist’s state of mind shining a light to us on the true way of life of a Nihang Singh: the sacrifices, the devotion, and the battle with the mind.

Getting Sorted

We couldn’t wait to start formulating these ideas into a coherent storyboard. We all met again, having gone away to explore further ideas and consolidate what had been explored previously. Our second meeting was a pragmatist’s dream (and… so it goes… the producer’s also). We finished with a first draft storyboard; the foundation of the emotive, identity-focused, raw video we went on to create.

Sikh Bus Driver
Sikh shop owner serving food

Getting it Shot

Pre-production maintained the fundamental ethos of the creative workshop throughout. Scripting was layered with direct, introspective questions, spiritual devotion and humble respect for Sikh history and tradition. Shot lists and location planning prioritised beautiful, expansive scenes on the peaks of the Lake District at dawn and dusk. Casting held centre representation in both the Nihang Dress and faith-enlightened perspective. The Nihang Singh is a collective, and the video needed to show it.

Getting Started

We began with an ideas workshop with the client, lead producer and creative director. By promoting open discussion and blue skies thinking, ideas were thrown in thick and fast. The workshop inspired us all, with ideas on storytelling and the lead protagonist’s state of mind shining a light to us on the true way of life of a Nihang Singh: the sacrifices, the devotion, and the battle with the mind.

Getting Sorted

We couldn’t wait to start formulating these ideas into a coherent storyboard. We all met again, having gone away to explore further ideas and consolidate what had been explored previously. Our second meeting was a pragmatist’s dream (and… so it goes… the producer’s also). We finished with a first draft storyboard; the foundation of the emotive, identity-focused, raw video we went on to create.

Sikh playing Tabla
Nihang Singh sitting atop a mountain playing a string instrument

Getting it Shot

Pre-production maintained the fundamental ethos of the creative workshop throughout. Scripting was layered with direct, introspective questions, spiritual devotion and humble respect for Sikh history and tradition. Shot lists and location planning prioritised beautiful, expansive scenes on the peaks of the Lake District at dawn and dusk. Casting held centre representation in both the Nihang Dress and faith-enlightened perspective. The Nihang Singh is a collective, and the video needed to show it.

In Summary

Careful planning, an adaptive, dedicated shoot day for all involved, and meticulous post-production were the foundations of this video release.

TESTIMONIALS

THEY SAY ABOUT THE FILM

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