P6 ACADEMY SANTHIYA FOUNDATION COURSE
SIKH LEARNING ON A GLOBAL SCALE
Case Study
Summary
Patishahi 6 academy is a Trailblazing Sikh Educational Charity with a 6 year history. The academy wanted to kick off their new VLE with a comprehensive course that was of outstanding quality, in line with their brand image, being a revolutionary teaching organisation in the Sikh Space.
VeenPool was drafted to help the P6 team create engaging learning resources that cover areas of reading, writing, speaking and listening of the Gurmukhi/Punjabi language to UK based 5-16 year olds, with an emphasis on reading and pronunciation.
Challenge
Create a comprehensive foundation course for remote learners of the Gurmukhi Language, with a knock-out learner experience, covering areas of Speaking, Listening, Reading and Writing, with a focus on Pronunciation.
Outcome
In 2021 P6 Academy released their Virtual Learning Environment Platform in 2021, delivering the course and it's educational provision to global audience with massive acclaim and support.
Project Scope
Research • Brand Strategy • Script consultation • Film Production • Sound Design • Music Production • Illustration • Animation • Printed Supplementary Resources • Marketing and Promotion
Audience
Foundation Level for Children Age 6-13
Watch
The goal of this video was to kick-off marketing efforts, by summarising the event in a 60-second marketing video that could be used in media sales meetings, online and on GSV and Birmingham 2022’s social media.
The video was central to the campaign, with major objectives covering Sport, Music and Culture. These rich, vibrant activities would scaffold the message of the video. Diversity in the cast was an additional requirement, given the event was for people from varied religious and ethnic backgrounds.
Strategy
Building a Theme
"We wanted to create a serene natural atmosphere in that would help our students learning.
Santa Singh
P6 Academy
Stylescape #01
Moodboard
Seeking to establish a stylistic theme that was consistent with the Academy's brand image, and aided the learner journey, whilst establishing an aesthetic that would appeal to learners accross the desired age-range was the key challenge. Integrating the 7-peak horizon, a spiritually relevant concept in Sikhi was very well recieved.
By Including 70 individual vector animations accross the 35 videos in this series added lesson-to-lesson variety and memorable cues to aid in learner retention. Working directly with a sound studio, it was ensured that diagetic and atmosperic sounds would complement the learner journey ensuring an experience that involved all the senses.
Credits
Client
Patishahi 6 Academy
Commissioner
Darshan Singh, Santa Singh
Producer
Jaskaran Singh Kohli, Tom Walker
Production Company
VeenPool
Consultants
Supreet Kaur, Damanpreet Singh Bali, Zainab Hafiji, Ilaina Lowe
Script
Supreet Kaur, Darshan Singh, Santa Singh, Ades Singh
Director
Ades Singh
Animation Director
Jaskaran Singh Kohli
Director of Audio
Harpreet Singh Jheeta
Designers
Faye McGovern, Prem Singh Karra, Michael Parsons, Jaskaran Singh Kohli
Animators
Michael Parsons
Musicians
Jatinder Singh Shergill (Sarangi)
Cast
Eshmit Kaur, Arunjot Singh
Software
Adobe Premier Pro, Adobe After Effects, Adobe Illustrator, Logic Pro X
Cast
Eshmit Kaur, Arunjot Singh
Software
Adobe Premier Pro, Adobe After Effects, Adobe Illustrator, Logic Pro X
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